Breaking the link
between foster care and homelessness.

Credits

Sandra Ramirez Tirado – Interactive Design & Code
Sebastian Guerrero Almaguer - Motion Design
Juan Carlos Aguirre - Sound Design
Roxanne Hamilton - Voice Over Actress
Craig Wilson - Rough Voice Over
Zachary Thompson - 1st Draft Script
Katia Alvarez - 4th Draft Script

For my graduate project I wanted to focus on both branding and project management while gaining more experience with working alongside a team. Pairing up with two of my classmates and a real client achieved much more than that. Tyee Solutions Society was working on a journalistic series about the link between foster care and homelessness.

The issue at hand was that traditional long-format journalism was less frequently read than it used to be. We needed to find a way to engage readers and viewers with the impact and social complexity around the foster care system and homelessness while also keeping to these core values:

• Trustworthy

• Neutral

• Conscious

We were able to bring great stories to life with social importance, reach wide audiences and offer solutions in the form of a full branding strategy, an interactive micro-site and a promotional motion piece.

Check out the case study, branding breakdown and motion piece below.